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Websites and Social Media

The audience for our websites www.warchild.nl and www.warchildholland.org grew from 436,581 visits in 2015 to 785,201 visits in 2016. This growth also resulted in more than 12,000 donations on the websites over the course of the year. Across 2016 as a whole we reached 17.5 million people through our online channels - an increase of more than 300 per cent year-on-year thanks to the viral success of the 'Batman' video and exposure following our ‘Jij&IK’ TV event. The total audience for our social media channels grew to 73,140 individual followers over the course of 2016 - up from 43,000 in 2015.

Number of website sessions   

#sessions 

2015 

2016 

warchild.nl 

573,934 

710,268 

warchildholland.org 

76,773 

74,933 

warchild.org 

66,156 

76,569 

 Communities 

#followers 

2015 

2016 

FB 

19,102 

43,647 

Twitter 

17,980 

19,289 

Instagram 

1,227 

2,354 

LinkedIN 

4,299 

7,062 

YouTube  

459 

789 

    Reach 

     

    2015 

    2016 

    #social reach 

    4,471,042 

    17,536,236 

    #social engagement 

    78,630 

    73,550