Websites and Social Media
The audience for our websites www.warchild.nl and www.warchildholland.org grew from 436,581 visits in 2015 to 785,201 visits in 2016. This growth also resulted in more than 12,000 donations on the websites over the course of the year. Across 2016 as a whole we reached 17.5 million people through our online channels - an increase of more than 300 per cent year-on-year thanks to the viral success of the 'Batman' video and exposure following our ‘Jij&IK’ TV event. The total audience for our social media channels grew to 73,140 individual followers over the course of 2016 - up from 43,000 in 2015.
Number of website sessions
#sessions | 2015 | 2016 |
warchild.nl | 573,934 | 710,268 |
warchildholland.org | 76,773 | 74,933 |
warchild.org | 66,156 | 76,569 |
Communities
#followers | 2015 | 2016 |
FB | 19,102 | 43,647 |
17,980 | 19,289 | |
1,227 | 2,354 | |
4,299 | 7,062 | |
YouTube | 459 | 789 |
Reach
2015 | 2016 | |
#social reach | 4,471,042 | 17,536,236 |
#social engagement | 78,630 | 73,550 |