PLANS FOR 2017
To meet our ambitions it is crucial that War Child remains focused on the successful implementation of our 2020 Strategy. This strategy aims to deliver the following results:
1. Establishing operational excellence in back-office operations through:
Developing a new organisational structure to increase efficiency and reduce head office staff in the Netherlands;
Improving the set of governance and operational policies and procedures in order to meet the standards required of a quality operation;
Piloting Regional Hubs (e.g. Middle East and Great Lakes) to improve organisational structures and capacity in field offices.
2. Developing innovative fundraising efforts to achieve an expanded unrestricted funding base through:
Introducing multi-year global marketing campaigns, such as IKEA’s Good Cause Campaign, which sees War Child participate in a consortium of six child rights organisations and benefits from sale proceeds in IKEA stores worldwide.
Developing innovative marketing formats to increase War Child’s ‘Friends’ base and develop a growing movement in support of the War Child mission, e.g.:
The ‘War Child Kidsclub’ - young children in the Netherlands learn about and offer support to conflict-affected children;
‘Jij&Ik’ - a new TV format developed together with the EO and I Care Productions, with a cross-cutting approach that integrates television and social media and helps generate great value and exposure for the War Child brand;
Reenergizing the War Child brand to both reinforce our status as an innovative and creative organisation and claim the expert role in psychosocial support for conflict-affected children.
Improving our media approach to strengthen War Child’s relationship with Dutch media outlets. This will see us adopt a higher focus on expertise and content and also expand War Child’s network of Goodwill Ambassadors with additional well-known and respected celebrities from television and theatre.
Establishing a presence in new donor markets, kicking off with War Child Sweden in 2016 and, once proven successful, expanding efforts in three markets currently under investigation - Norway, Belgium and Germany.
3. Creating an evidence-based care package of Core Interventions, in line with our goal to become a Networked Expert Organization by:
Implementing War Child’s Theory of Change and building an agenda to develop, document and evaluate the nine Core Interventions;
Building the academic evidence for the Core Interventions and establishing them as a set of minimum standards for a care package for conflict-affected children.
Expanding War Child’s education programme Can’t Wait to Learn to new countries in the Middle East;
Exploring best practices for working with children in the area of Urban Conflict, as well as improving or developing interventions that focus on Youth Engagement and Youth Employment;
Becoming a quality and learning organisation by developing learning and development programmes. We will initially roll this out internally but eventually our learning programmes will be open to all partners and organisations focused on delivering psychosocial care for children affected by conflict.