Engagement and Reach
The War Child brand is much more than a logo. The power of the War Child brand helps us engage stakeholders in support of our mission - to create a global movement in support of peaceful futures for children affected by armed conflict.
We managed to strengthen our reputation over the course of 2017 through several major projects - including our TV special Jij&IK, the Martin Garrix for War Child event and our Safe Space campaign.
2017 also saw us further develop our position as an expert organisation in the area of children affected by armed conflict. We were increasingly visible in the press - the year saw War Child appear more than 2,700 times in national printed media. The online success of our ‘Batman’ film helped us reach more than 10 million people through our social media activity.