Websites and Social Media
The audience for our websites www.warchild.nl, www.warchildholland.org and www.warchild.org - broadly held firm in 2017. The year saw 734,575 people (unique visits) engage with our websites - a slight fall compared with the 2016 figure of 785,201.
Across 2017 as a whole we reached more than 10 million people through our social media activity - thanks to new content formats like livestreaming, our 10 episode online ‘Jij&Ik’ show (with EO) and online campaigns.
The total audience for our social media channels grew to 77,762 individual followers over the course of 2017 - up from 73,140 in 2016.
Number of website sessions
#sessions | 2016 | 2017 |
warchild.nl | 710,268 | 592,279 |
Warchildholland.org | 74,933 | 83,847 |
Warchild.org | 76,569 | 58,449 |
Communities
#followers | 2016 | 2017 |
FB | 43,647 | 44,942 |
19,289 | 20,162 | |
2,354 | 4,021 | |
7,062 | 7,469 | |
YouTube | 789 | 1,168 |
Reach
2016 | 2017 | |
#social reach | 17,536,236 | 10,099,978 |
#social engagement | 73,550 | 86,58 |