We launched several new initiatives during 2017 to meet these challenges. Our petition campaign was hugely successful in raising the profile of War Child.
Martin Garrix - the No. 1 DJ in the world - gave an exclusive concert for War Child in February to help provide 3,000 conflict-affected children with psychosocial support, protection and education. The concert - in Amsterdam’s world-famous Paradiso venue - was heavily promoted on radio station Qmusic, with hourly commercials in the run-up to the event.
The amazing evening helped us raise a total of €250,000 income in support of children forced to live with the effects of armed conflict.
A feasibility study conducted in 2017 resulted in a new fundraising initiative for 2018 - the War Child Urban Heroes Obstacle Run. The event will be held in May 2018.